What does a partnership with Interfilter Group look like?

Partnership with Interfilter Group

What does the partnership with Interfilter Group look like? Our colleague Mats Verbrugge, Area Sales Manager for a large part of our relationships within the HVAC industry, is happy to tell you all about it in the blog below. This way, you can get an idea of how we work during a partnership with the goal of making the cooperation as smooth as possible for all parties involved.

How does the partnership with Interfilter Group look and why do we strive for a sustainable relationship?

'Partnership' is a word that we at Interfilter Group often mention. This is because we are always looking to build and maintain this with our relationships. Of course, our main goal is to optimize the indoor climate at various locations by selling our air filters. After all, we are and will remain the biggest supporters of clean air! Nevertheless, we also highly value sustainable partnerships. We always strive for long-term collaborations where every effort is made to ensure everything runs as smoothly as possible for all parties involved. We want to be seen as a 'partner' and not just as a 'supplier'. By sharing all our knowledge and expertise, we try to serve our relationships as best as possible so that they can in turn do the same for their own customers (often the end users of our air filters). Additionally, providing relief in a partnership is something many companies claim they can and want to do. Unfortunately, in practice, this is often not lived up to. By listening carefully to the wishes and needs of our relationships and clearly indicating in advance how we can assist, we believe that our relationships can be relieved as much as possible. We think that this, along with our open and transparent way of communicating, ensures that our relationships choose a long-term partnership with Interfilter.

What is your approach in this? How do you ensure the best cooperation between Interfilter and its customers?

I find it very important to get to know the organization behind our relationship. I want to know how they prefer to be served and am always curious about their vision regarding the achievement of our common goal; namely, to serve our customers' customers optimally. To achieve this, I personally always find it nice to meet up once or twice a year. I am always happy to visit our customers to get more familiar with the company itself. But I also always ask if they would like to take a look at our operations. This, in our opinion, creates a bond of trust. In addition, I/we are (almost) available 24/7. If an air handling unit breaks down on a Saturday due to a dirty filter and this unit needs to be operational the same weekend, I will even get in the car myself and ensure that the new filter can be installed the same day. Going above and beyond to help our relationships is so important to me! Complex situations always arise. This is unavoidable in a partnership. It is only about how you solve it together. The term 'together' comes up a lot in my dictionary. I believe that a good partnership is based on tackling many things together. Together you are strong(er).

What is important to you in your contact with our customers?

It is necessary, in my opinion, that you know what is expected of each other. Know what they want and, especially, do not want. I usually take an informal approach in which I also get to know the person/people I am working with, to a certain extent.

How do you approach a sustainability project with your customers?

In these hectic times regarding energy, we are currently mostly working together with our (installation) partners to ensure sustainability plans for various locations throughout the Netherlands. Our energy-efficient filters fit perfectly into the retrofit, sustainability, and reconditioning work that our partners carry out on existing and especially outdated air handling systems. By working together very closely again and combining strengths and expertise, we always achieve the desired result.

How do you ensure great involvement with your customers?

I think involvement is a logical consequence once you get to know each other and understand how each thinks and how they believe the cooperation should be best fulfilled. As I mentioned earlier, I believe it is crucial to know the organization behind the customer well.

Where do we, as Interfilter Group, excel in your opinion?

Service orientation combined with responding to the wishes and needs. Sensing what the market demands is crucial. I dare to say that we are leading in our market in this regard. Supported by our open and honest way of communication (what you see is what you get), we become a reliable partner you can always rely on. Not only today, but also tomorrow and next year.

In what ways are we innovative for our customers?

With the increasing knowledge about how harmful inhaling fine particles is for us as humans, and with the air around us becoming increasingly polluted, the advice on how best to protect ourselves against this very dangerous (ultra) fine dust is becoming stricter. Our technical department closely monitors all of this and ensures that our filters always perform well in the right situation. To achieve this, we focus on the most recent advice and standards in the world of air filtration. Of course, we also have to deal with unforeseen events worldwide, a pandemic, war in Eastern Europe, or a spiraling problem with contaminated condensers of cooling units on the roofs of the largest data centers... we always respond to current events. We call this being innovative.😁